BoiCreative was commissioned to help the exciting new company PlayInnovation come up with an identity for their brand along with supporting logos and visuals for various games. PlayInnovation provide kickwall games for youth to help development across a variety of disciplines. We worked closely with the team to create the main company logo which was a simple, professional concept to give the feeling of trust along with the though bubble icon to show that the company is full of ideas. Logo’s for various games within their product range were also designed. Street Snooker is the flagship product and the brief was to create something edgy, iconic and relative that would appeal to the youth market, be clear and usable across a variety of media. BoiCreative also undertook design direction for many of the companies colateral including concepts for the main product brochure. For more information on this exciting company visit their website.
